(build): add Microsoft Store listing copy and logos; shorten the package display name

CONTRIBUTING.md

@@ -47,6 +47,16 @@ Those name, publisher, and publisher display strings are `packageName`, `publish
 
 The `.msix` is not a GitHub release asset.
 
+Store listing copy:
+
+| Field | Document |
+|-------|----------|
+| Short description, description, extra requirements | [packaging/microsoft-store/description.md](packaging/microsoft-store/description.md) |
+| Product features (up to 20 bullets, 200 characters each) | [packaging/microsoft-store/product-features.md](packaging/microsoft-store/product-features.md) |
+| Keywords (up to 7, 40 characters each, 21 words total) | [packaging/microsoft-store/keywords.md](packaging/microsoft-store/keywords.md) |
+| Copyright, additional license terms, Developed by | [packaging/microsoft-store/additional-info.md](packaging/microsoft-store/additional-info.md) |
+| Store logos (9:16 poster, 1:1 box art, app tiles) | [packaging/microsoft-store/logos.md](packaging/microsoft-store/logos.md) |
+
 ### System requirements (Properties)
 
 Partner Center → **Properties** → **System requirements**. A blank cell stays unset. Minimum is what the Store may warn on; Recommended does not warn.

packaging/microsoft-store/New-StoreLogos.ps1

@@ -0,0 +1,157 @@
+# Renders Microsoft Store logo PNGs from the Cluster Console icon geometry.
+# Requires Windows PowerShell 5.1 (System.Drawing). Output: packaging/microsoft-store/logos/
+
+$ErrorActionPreference = "Stop"
+Add-Type -AssemblyName System.Drawing
+
+$outDir = Join-Path $PSScriptRoot "logos"
+New-Item -ItemType Directory -Force -Path $outDir | Out-Null
+
+Add-Type -ReferencedAssemblies System.Drawing -TypeDefinition @"
+using System;
+using System.Drawing;
+using System.Drawing.Drawing2D;
+using System.Drawing.Imaging;
+using System.Drawing.Text;
+using System.IO;
+
+public static class StoreLogos {
+  static readonly Color Bg0 = Color.FromArgb(0x33, 0xA5, 0xCF);
+  static readonly Color Bg1 = Color.FromArgb(0x00, 0x2A, 0x6A);
+  static readonly Color Tile0 = Color.White;
+  static readonly Color Tile1 = Color.FromArgb(0xC5, 0xE8, 0xF6);
+  static readonly Color Ink = Color.FromArgb(0x00, 0x2A, 0x6A);
+
+  public static void SaveAll(string dir) {
+    SaveIcon(Path.Combine(dir, "box-1x1-2160x2160.png"), 2160);
+    SaveIcon(Path.Combine(dir, "box-1x1-1080x1080.png"), 1080);
+    SaveIcon(Path.Combine(dir, "tile-1x1-300x300.png"), 300);
+    SaveIcon(Path.Combine(dir, "tile-1x1-150x150.png"), 150);
+    SaveIcon(Path.Combine(dir, "tile-1x1-71x71.png"), 71);
+    SavePoster(Path.Combine(dir, "poster-9x16-1440x2160.png"), 1440, 2160);
+    SavePoster(Path.Combine(dir, "poster-9x16-720x1080.png"), 720, 1080);
+  }
+
+  static void SaveIcon(string path, int size) {
+    using (var bmp = new Bitmap(size, size, PixelFormat.Format32bppArgb))
+    using (var g = Graphics.FromImage(bmp)) {
+      Quality(g);
+      DrawBackground(g, size, size);
+      DrawMark(g, 0f, 0f, size / 256f, true);
+      bmp.Save(path, ImageFormat.Png);
+    }
+  }
+
+  static void SavePoster(string path, int w, int h) {
+    using (var bmp = new Bitmap(w, h, PixelFormat.Format32bppArgb))
+    using (var g = Graphics.FromImage(bmp)) {
+      Quality(g);
+      DrawBackground(g, w, h);
+      float scale = 0.62f * w / 184f;
+      float markH = 148f * scale;
+      using (var font = FitFont(g, "Cluster Console", w * 0.84f, w * 0.072f)) {
+        SizeF text = g.MeasureString("Cluster Console", font);
+        float gap = h * 0.045f;
+        float block = markH + gap + text.Height;
+        float top = (h - block) / 2f;
+        float ox = (w / 2f) - (128f * scale);
+        float oy = (top + markH / 2f) - (124f * scale);
+        DrawMark(g, ox, oy, scale, false);
+        using (var brush = new SolidBrush(Color.White))
+        using (var fmt = new StringFormat { Alignment = StringAlignment.Center, LineAlignment = StringAlignment.Near }) {
+          g.DrawString("Cluster Console", font, brush, new RectangleF(0f, top + markH + gap, w, text.Height + 4f), fmt);
+        }
+      }
+      bmp.Save(path, ImageFormat.Png);
+    }
+  }
+
+  static void DrawBackground(Graphics g, int w, int h) {
+    using (var brush = new LinearGradientBrush(
+      new PointF(w * 0.2f, 0f),
+      new PointF(w * 0.9f, h),
+      Bg0,
+      Bg1)) {
+      g.FillRectangle(brush, 0, 0, w, h);
+    }
+  }
+
+  static void DrawMark(Graphics g, float ox, float oy, float s, bool shine) {
+    if (shine) {
+      using (var brush = new SolidBrush(Color.FromArgb(41, 255, 255, 255))) {
+        float rx = 150f * s;
+        float ry = 88f * s;
+        g.FillEllipse(brush, ox + (128f * s) - rx, oy + (8f * s) - ry, rx * 2f, ry * 2f);
+      }
+    }
+    Tile(g, ox, oy, s, 36f, 50f);
+    Tile(g, ox, oy, s, 132f, 50f);
+    Tile(g, ox, oy, s, 84f, 110f);
+    using (var pen = new Pen(Ink, 14f * s)) {
+      pen.StartCap = LineCap.Round;
+      pen.EndCap = LineCap.Round;
+      pen.LineJoin = LineJoin.Round;
+      g.DrawLines(pen, new[] {
+        new PointF(ox + 112f * s, oy + 134f * s),
+        new PointF(ox + 152f * s, oy + 154f * s),
+        new PointF(ox + 112f * s, oy + 174f * s)
+      });
+    }
+  }
+
+  static void Tile(Graphics g, float ox, float oy, float s, float x, float y) {
+    float rx = ox + x * s;
+    float ry = oy + y * s;
+    float side = 88f * s;
+    float radius = 20f * s;
+    using (var path = RoundedRect(rx, ry, side, side, radius))
+    using (var brush = new LinearGradientBrush(
+      new PointF(rx, ry),
+      new PointF(rx + side, ry + side),
+      Tile0,
+      Tile1)) {
+      g.FillPath(brush, path);
+    }
+  }
+
+  static GraphicsPath RoundedRect(float x, float y, float w, float h, float r) {
+    float d = r * 2f;
+    var path = new GraphicsPath();
+    path.AddArc(x, y, d, d, 180f, 90f);
+    path.AddArc(x + w - d, y, d, d, 270f, 90f);
+    path.AddArc(x + w - d, y + h - d, d, d, 0f, 90f);
+    path.AddArc(x, y + h - d, d, d, 90f, 90f);
+    path.CloseFigure();
+    return path;
+  }
+
+  static Font FitFont(Graphics g, string text, float maxWidth, float startPx) {
+    float size = startPx;
+    Font font = null;
+    while (size > 12f) {
+      if (font != null) font.Dispose();
+      font = new Font("Segoe UI", size, FontStyle.Bold, GraphicsUnit.Pixel);
+      if (g.MeasureString(text, font).Width <= maxWidth) return font;
+      size -= 1f;
+    }
+    return font;
+  }
+
+  static void Quality(Graphics g) {
+    g.SmoothingMode = SmoothingMode.AntiAlias;
+    g.InterpolationMode = InterpolationMode.HighQualityBicubic;
+    g.PixelOffsetMode = PixelOffsetMode.HighQuality;
+    g.CompositingQuality = CompositingQuality.HighQuality;
+    g.TextRenderingHint = TextRenderingHint.AntiAliasGridFit;
+  }
+}
+"@
+
+[StoreLogos]::SaveAll($outDir)
+
+Add-Type -AssemblyName System.Drawing
+Get-ChildItem $outDir -Filter *.png | ForEach-Object {
+  $img = [System.Drawing.Image]::FromFile($_.FullName)
+  "{0}`t{1}x{2}`t{3:N0} KB" -f $_.Name, $img.Width, $img.Height, ($_.Length / 1KB)
+  $img.Dispose()
+}

packaging/microsoft-store/additional-info.md

@@ -0,0 +1,29 @@
+# Microsoft Store additional info
+
+Paste into Partner Center → Store listings. Field limits are from [Add additional information](https://learn.microsoft.com/en-us/windows/apps/publish/publish-your-app/msix/add-additional-information).
+
+## Copyright and trademark info
+
+200 characters.
+
+```text
+© Maksym Sadovnychyy (MAKS-IT). Apache License 2.0.
+```
+
+## Additional license terms
+
+Leave this blank only when customers should be licensed solely under the Standard Application License Terms. This product is Apache 2.0 ([LICENSE.md](../../LICENSE.md)), so paste the license URL. A single URL is shown to customers as a link. Plain text is limited to 10,000 characters.
+
+```text
+http://www.apache.org/licenses/LICENSE-2.0
+```
+
+## Developed by
+
+255 characters. This is separate from **Published by**, which stays the publisher display name on the account.
+
+```text
+Maksym Sadovnychyy (MAKS-IT)
+```
+
+The listing description is in [description.md](description.md). Product features are in [product-features.md](product-features.md). Keywords are in [keywords.md](keywords.md).

packaging/microsoft-store/description.md

@@ -0,0 +1,60 @@
+# Microsoft Store description
+
+Paste into Partner Center → Store listings. Plain text only. URLs in these fields are not clickable; put the privacy policy, support site, and license in their own submission fields.
+
+Leave **What's new in this version** empty on the first submission. Use it only for a later update (1,500 characters).
+
+Hardware checkboxes (keyboard, memory, processor) stay in [CONTRIBUTING.md](../../CONTRIBUTING.md) under **System requirements (Properties)**.
+
+## Short description
+
+Shown at the top of the listing. The field allows 1,000 characters. Keep this under 270 so every Store view shows the full sentence.
+
+```text
+A desktop app for an existing Kubernetes cluster. Connect with your kubeconfig, then browse resources, apply YAML, follow pod logs, open a shell, and forward ports to this PC.
+```
+
+## Description
+
+Required. Up to 10,000 characters. This text is different from the short description so the page does not repeat the same paragraph.
+
+```text
+Work on a Kubernetes cluster from Windows without keeping a browser dashboard or a terminal open for every task.
+
+Connect with the kubeconfig you already use. What you can see and change is exactly what that identity is allowed to do. Choosing a context in the catalog also sets kubectl's current context, so this app and the command line stay on the same cluster.
+
+Move through the cluster from one navigator: cluster and nodes, applications, workloads, config, network, storage, namespaces, events, Helm releases, Dapr, access control, and custom resources. Tables keep filters and sort for each cluster. Open a row for YAML, events, and status.
+
+Everyday changes stay in the same window. Apply or create YAML, scale and restart workloads, trigger a CronJob, and cordon or drain a node. On a pod, follow the log or open a shell. Port forwards are saved, restored when you reconnect, and a double-click on an active forward opens it in the browser.
+
+CPU and memory appear on the overview, applications, and workload tables when the cluster has metrics-server. Persistent volumes and claims open a file browser for viewing, editing, downloading, and uploading files. Helm and Dapr pages list objects that are already in the cluster.
+
+Chat is optional and stays on this PC. It talks to a local Ollama server and can read issues, YAML, logs, and events for the resource you selected. Apply, restart, and delete stay manual. Cluster data is not sent to a cloud AI service.
+
+Your layout, open clusters, and saved port forwards are stored on this computer. Cluster Console talks to a cluster you already run.
+
+You need 64-bit Windows, a kubeconfig that can reach a running cluster, and a network path to that cluster's API. Install Ollama locally only if you want Chat.
+```
+
+Product features (up to 20 bullets) are in [product-features.md](product-features.md). Keywords are in [keywords.md](keywords.md). Copyright, additional license terms, and Developed by are in [additional-info.md](additional-info.md).
+
+## Additional system requirements
+
+Optional text lines, separate from the Properties hardware table. Up to 11 minimum and 11 recommended. Each line is at most 200 characters.
+
+Minimum:
+
+```text
+64-bit Windows 10 or Windows 11
+A kubeconfig with permission to reach a running Kubernetes cluster
+Network access to that cluster's API server
+```
+
+Recommended:
+
+```text
+metrics-server installed in the cluster, for CPU and memory columns
+Ollama on this PC, only if you use Chat
+```
+
+Category: Developer tools.

packaging/microsoft-store/keywords.md

@@ -0,0 +1,17 @@
+# Microsoft Store keywords
+
+Paste into Partner Center → Store listings → **Keywords**. One keyword per line. Hidden from customers.
+
+Up to 7 keywords. 40 character limit for each keyword. No more than 21 separate words across all keywords.
+
+```text
+Kubernetes GUI
+kubeconfig
+pod logs
+YAML
+Helm releases
+port forwarding
+Dapr
+```
+
+The listing description is in [description.md](description.md). Product features are in [product-features.md](product-features.md).

packaging/microsoft-store/logos.md

@@ -0,0 +1,37 @@
+# Microsoft Store logos
+
+Upload the PNG files in [logos/](logos/) on Partner Center → Store listings → **Store logos**. They use the same mark as `src/MaksIT.ClusterConsole.UI/Assets/icon.svg`.
+
+Regenerate with `packaging/microsoft-store/New-StoreLogos.ps1` (Windows PowerShell 5.1).
+
+PNG only. Poster and box art must be under 50 MB. App tiles must be under 5 MB.
+
+## 9:16 Poster art
+
+Main logo for Windows 10 and Windows 11. Required for Xbox.
+
+| File | Size |
+|------|------|
+| [logos/poster-9x16-720x1080.png](logos/poster-9x16-720x1080.png) | 720 × 1080 |
+| [logos/poster-9x16-1440x2160.png](logos/poster-9x16-1440x2160.png) | 1440 × 2160 |
+
+## 1:1 Box art
+
+Used in Store layouts. Used as the main logo when the 9:16 poster is missing.
+
+| File | Size |
+|------|------|
+| [logos/box-1x1-1080x1080.png](logos/box-1x1-1080x1080.png) | 1080 × 1080 |
+| [logos/box-1x1-2160x2160.png](logos/box-1x1-2160x2160.png) | 2160 × 2160 |
+
+## Store display images
+
+1:1 app tile icon, shown in the Store for Windows 10 and Windows 11. These replace the logo images from the package when uploaded.
+
+| File | Size |
+|------|------|
+| [logos/tile-1x1-300x300.png](logos/tile-1x1-300x300.png) | 300 × 300 |
+| [logos/tile-1x1-150x150.png](logos/tile-1x1-150x150.png) | 150 × 150 |
+| [logos/tile-1x1-71x71.png](logos/tile-1x1-71x71.png) | 71 × 71 |
+
+Listing text is in [description.md](description.md), [product-features.md](product-features.md), [keywords.md](keywords.md), and [additional-info.md](additional-info.md).

packaging/microsoft-store/product-features.md

@@ -0,0 +1,25 @@
+# Microsoft Store product features
+
+Paste into Partner Center → Store listings → **Product features**.
+
+Short summaries of the product's key features. Displayed as a bulleted list. Up to 20 app features. Each feature is at most 200 characters.
+
+```text
+Connect with the kubeconfig you already use. Access follows that identity's permissions.
+Choose a context in the catalog to set kubectl's current context.
+Browse cluster, nodes, workloads, config, network, storage, namespaces, events, access control, and custom resources.
+View, apply, create, and delete resource YAML, including force delete.
+Scale and restart workloads, and trigger a CronJob.
+Cordon and drain nodes.
+Follow pod logs and open a shell in a container.
+Save port forwards, restore them on reconnect, and open an active forward in the browser.
+Show CPU and memory when the cluster has metrics-server.
+Group applications by instance and namespace from standard labels.
+Browse, edit, download, and upload files on a persistent volume or claim.
+List Helm releases that are already installed in the cluster.
+List Dapr components, configurations, subscriptions, resiliency, endpoints, sidecars, and the control plane.
+Ask a local Ollama model about the selected resource. Chat can read only.
+Keep filters, sort, layout, and port forwards on this PC.
+```
+
+The listing description and the other Store text fields are in [description.md](description.md).

utils/engines/release/scriptSettings.json

@@ -71,7 +71,7 @@
       "packageName": "MAKS-IT.ClusterConsole",
       "publisher": "CN=FCC8C0E7-6D5F-4028-B8EE-903B88C0C8F9",
       "publisherDisplayName": "MaksIT",
-      "displayName": "MaksIT Cluster Console",
+      "displayName": "Cluster Console",
       "executableName": "MaksIT.ClusterConsole.UI.exe",
       "runtimeIdentifier": "win-x64",
       "iconPath": "..\\..\\..\\src\\MaksIT.ClusterConsole.UI\\Assets\\icon.png",